Finding your audience

Yesterday we looked at how Facebook is introducing their Facebook Graph Search utility which will take looking for information to a whole new level.

It is still to be determined how the public will react to it when it is finally implemented into their platform.

Let’s say no such tools were ever to be available to both the public and businesses, how does one reach their desired audience without being seen as a nuisance or inconsiderate?

Most organisations rely purely on advertising to get their brand name out there, others rely on word of mouth and only a few rely purely on Social Media so far.

What is the difference between them all? Social Media offers an organisation the chance to get their brand’s name recognised by millions of spectators and what’s the best part? It’s all for free, depending on what social platforms you use of course.

But even then, Social Media has its obstacles when it comes to getting recognised. Your audiences don’t want to hear how you can make their lives better with discounted solar panels or free pizza on a Wednesday, they want to be heard and engaged with.

A brand should always follow the grand rule: community comes first, and then comes business.

Below you can see some examples of what we can do here in the DGC, these little but powerful tools allow us to provide guidance to businesses struggling to keep up with their Social Media requirements.

We used a random Twitter account with a rather big amount of followers to demonstrate some important factors to take into consideration.

What do you think? Is your business looking into these factors to increase their brand exposure?

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