The Advancements of Social Media

A couple of weeks ago we spoke about Facebook’s Graph Search engine that will be integrated into their platform this year.

Now, since they have finally given out more information about it we can create a more solid idea of its benefits and it’s less beneficial sides.

Is being able to find what people like on Facebook going to help smaller businesses to succeed at attracting more clients or is it just going to be another one of Facebook’s strike against protecting user’s privacy?

In a sense, it can be a little bit of both. At this point in time it is only what pages people have liked that will become available as suggestions to other users searching for a particular service and that alone will indeed increase the popularity of certain businesses but it will also impact on others. Will there be a balance?

What do you think of Facebook’s new search engine? Do you think it will be a great help for businesses to get more coverage or will it be an undercover assassin?

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