To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.

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Facebook Advertising

Good morning everyone, we hope you are all well and ready for another day, only one day left until the weekend now.

Yesterday we spoke about the power of Social Media and how businesses are adapting the way communication is shifting away from the traditional channels.

Today we will speak about advertising on Facebook and the main topic will be whether it can be done after being absent from it for a long time.

Chevrolet has announced that they will begin advertising on Facebook again after a whole year of not doing it at all, question is, will it work?

Surely they do have the community present in their Facebook page but generating content that is not advertising oriented for a whole year can be a major setback for them. It sure is something to keep an eye out for, how their community will react to their advertising efforts.

We shall follow their progress and see how they fare in this new-ish world that they are about to step into.

What are your thoughts on this? Do you think they will succeed and find little resistance or will they be victim of public backlash?

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Social Media Power

Hello everyone, we hope you are all doing well and ready for another busy day ahead. The weekend is looming once more.

Yesterday we spoke about why it is important to be professional while being present in Social Media, we hope you found the article useful to your efforts.

Today we will speak about how the power is shifting away from phone calls and emails to Social Media, more and more as time goes by.

Whereas a couple of years ago there wasn’t really much worry about what people were posting about, today it is essential to keep up to date with what people are saying, especially on Twitter.

Many businesses focus more on Facebook to look out for complaints or any type of damaging mentions about their brands, however, Twitter needs as much focus as any other network, if not more.

It is easy to focus solely on Facebook and other networks simply for the fact that there is more freedom to express emotions when writing, especially when there are no limits to how much one can write. Twitter has a limit but even though this is the case, as seen nowadays, much can be said in 140 characters.

Will all brands be able to keep up with the shift of power of will they succumb?

What do you think?

Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

War of the networks

Hello everyone, we hope you are all doing well and ready for another day in this busy world. Did you find yesterday’s article interesting? Is there something you would like to add to it?

Today we will be speaking about two social networks that are in a sense very similar but also very different.

Facebook and Google+, while Facebook is very popular among the general public and businesses because of its simplicity when it comes to posting material and connecting with other users it has its weaknesses when compared to Google+.

One of those weaknesses has to be how people connect, without confirmation one could simply remain with a list of 0 friends while on Google+ it is a simple as adding someone to a circle. Facebook is also used for advertising, some pay for it while other simply post a status hoping that it will reach their desired audiences. This is simplified on Google+ with Hangouts, a great feature one can use to connect with the public without having to spend money at all.

Facebook is a great platform for the general public to communicate to their families and friends as well as brands but when it comes to doing business, Google+ seems to have the upper hand. Do you agree with us?

Take a look at the infographic we found online today and let us know what you think, your opinions count so share them with us.

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Think before you tweet

Hello everyone, we hope you are all well.

Yesterday we spoke about why brand advocates are important for a brand or business, did you find the information valuable? Let us know.

Today we will speak about what happens when thinking gets overshadowed by tweeting. There have been many mishaps in the past with brands tweeting the wrong content and obtaining a hostile reaction from the public.

Today we will use The Onion and their tweet relating to the Oscars 2013. The Oscars have generated an immense amount of activity in Social Media and of course, Social Media wouldn’t be what it is today without a few mistakes.

The Onion tweeted what many found offensive, unfortunately we cannot quote this tweet due to its nature or show a sample of it as it is now deleted. Many thought that the four letter word used to describe the young 9 year old actress Quvenzhane Wallis was not appropriate, even more so since it is coming from such an entity.

Unfortunately, this will be a wound that The Onion is going to have to wait to heal, events like this can have uncontrollable consequences as once the public is aware of what has happened it is very complicated to return to how things were before, even after issuing an apology like their director has done.

So remember, think before you tweet or the consequences of it may be more than you can handle.

What do you think of the above? Have you followed this story? Your thoughts are valuable to us so share them here :)

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Finding your audience

Yesterday we looked at how Facebook is introducing their Facebook Graph Search utility which will take looking for information to a whole new level.

It is still to be determined how the public will react to it when it is finally implemented into their platform.

Let’s say no such tools were ever to be available to both the public and businesses, how does one reach their desired audience without being seen as a nuisance or inconsiderate?

Most organisations rely purely on advertising to get their brand name out there, others rely on word of mouth and only a few rely purely on Social Media so far.

What is the difference between them all? Social Media offers an organisation the chance to get their brand’s name recognised by millions of spectators and what’s the best part? It’s all for free, depending on what social platforms you use of course.

But even then, Social Media has its obstacles when it comes to getting recognised. Your audiences don’t want to hear how you can make their lives better with discounted solar panels or free pizza on a Wednesday, they want to be heard and engaged with.

A brand should always follow the grand rule: community comes first, and then comes business.

Below you can see some examples of what we can do here in the DGC, these little but powerful tools allow us to provide guidance to businesses struggling to keep up with their Social Media requirements.

We used a random Twitter account with a rather big amount of followers to demonstrate some important factors to take into consideration.

What do you think? Is your business looking into these factors to increase their brand exposure?

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