Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

Social Media from a customer’s perspective

Good morning everyone, we hope you are all doing well and ready for another week ahead, it is going to be a very busy one.

Today we will move away from the business side of Social Media and speak about it from a customer’s perspective, try to understand a customer’s mind a little better.

So what does Social Media mean to customers in today’s time? You are all customers of a brand somewhere and I am sure you have all had bad experiences with those brands at some point that you wanted to complain about. Did you find any success over the phone at all?

The odds that a customer will resort to social media to complain about a brand’s services or products are increasing on a daily basis as social media becomes more and more popular among them.

As a customer, one would essentially like to see their problems resolved swiftly without any hassle or fuss but these issues tend to take longer than desired to be resolved as many businesses still opt to keep their customer services and complaint management over the phone and email.

Pleasing customers is becoming more and more difficult when they have such an attractive platform to use to vent their discontent and with this, the uphill battle becomes tougher and tougher.

Have you experienced or witnessed this in development? If so, how did you think the brand handled it, if it was handled at all?

Come join the discussion on Twitter with the hashtag #Customers.

Why run when you can walk?

Hello everyone, we hope you are all well. Did you like our post yesterday about tracking Social Media conversations?

Today we want to speak about how brands tend to be hasty by attempting to speed up Social Media progress, this is a dangerous feat that can work but can also have a huge impact if it doesn’t.

Normally, Social Media when done from the beginning will involve firstly building a community and then keeping the community happy or engaged, depending on what the purpose of the community is.

Unfortunately, for many businesses and brands this was not possible from the beginning, some have been around longer than Social Media meaning that once it became such a revolutionary tool they did not have the time to play catch up.

While taking the right steps may take longer, it is most likely to provide the desired results. Taking a fast lane which would entail for example, going onto twitter with 10 followers and throwing out massive advertising campaigns, not knowing who the audience is or who to target. This could have catastrophic consequences in the long run.

Remember, all social networks are connected in one way or another so a mistake you do in one can very well spread into another.

What do you think? Do you know anyone who has taken the fast lane?

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Tracking, Monitoring and Engagement

Hello everyone, we hope you are all well.

Yesterday we spoke about the efforts that need to be made when trying to be successful at Social Media, today we will speak about three different aspects of Social Media.

First of all there is the tracking side of things. This is important mostly because it allows a brand to in a sense, search for mentions relevant to them. Of course this entails a lot of work but this amount of work always pays off at the end of the day. Tracking mentions always reveals the bigger picture about the brand.

Moving forward then there is the monitoring. Tracking is specific which means it will not take place every day unless you have a lot of time to play with, that’s why monitoring is great. It allows the brand to see what people are saying about them without having to sit behind a screen all day looking for the mentions, this usually takes place by setting specific queries and having the results come in automatically, saves a lot of time too.

Finally there is the final part, the engagement, of course this will only happen if it is absolutely necessary. While engagement with the community should always take place regardless of what the circumstances are, this type of engagement sometimes will not be necessary unless there is a crisis to manage or a brand advocate is found.

Overall, these steps are very important for a brand when trying to keep up with their customers and audience. Is there anything you would add to this?

Let us know with a comment below.

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Engaging Social Media

In the Social Media world, time is going by very fast bringing new strategies and new technologies with it. These are the keys to open the door that provides access to the future.

As businesses evolve they also adapt and the Social Media prospect has brought an adaptation revolution as even small businesses are integrating into the whole Social Media spectrum in order to grow and catch up with big brands.

With new times comes new questions and at this given time there are more questions than answers. Social Media seems to be growing and growing but there are still questions about what it can do.

Are you aware of everything it can do?