Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

Easter and Social Media

Hello everyone, we hope you all have had a great week and ready for the long weekend ahead of us, it should be a rather great one, what do you think?

It is Easter once again except this year there is something a little different happening, more brands are taking advantage of this occasion to please their customers and increase popularity.

Let’s take Tesco as an example, this Easter they have launched the #FindTheEggs Social Media Campaign where people use Google streetview to find eggs in whatever location they choose.

There are many prizes to be won but the one being used most to advertise the campaign is free chocolate, question is, is this a good way to get the campaign going?

It is still early stages therefore we won’t know how successful this campaign will be until it’s over. However, until now it has not generated much activity but as the day progresses it may become more popular.

Have you come across this campaign yet? What did you think of it?

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Giving back to the community

Hello everyone, we hope you are all doing well and ready for today’s post. You may read the title and think we will be discussing how to participate in community activities in the neighbourhood but that is not what we will be talking about today.

What we mean by giving back to the community is what you do to thank you community for their insight and help as this is a must when trying to build a strong community with a strong relationship.

Being a brand, it is not always easy to reach out to your community and know that you will be heard, relationships must be built first but once these are in place, how do you keep it going to avoid going back to step one?

Sure one can simply retweet something here and there, the user in question will surely appreciate it but this doesn’t equal communication. Engaging with users when relevant demonstrates that they have been acknowledged and the brand knows they are there.

By either starting a conversation or joining one, a brand is showing proactivity which increases the chances of the community growing, this applies to every social network you can think of.

It so seems that regardless of whether you are on the social space or not, communication is a prime rule to success and one rule that will overcome any potential crises that could come to be.

Are you communicating enough with your community? Waiting to do this may have a high price so if you’re not doing it yet then it is highly recommendable that the conversation begins now.

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How to be social by @CCADGC

Social Media has become a whole world in its own right, with all social networks in continuous expansion it is sometimes complicated to keep up with everything that is happening with your community.

The most important ingredient to a successful social presence is consistency. Being a brand attempting to engage with its customers and to satisfy them it is very easy to suddenly be placed in the spotlight, in both positive and negative manner.

Since Social Media has only become a part of a business recently, it is easy to approach situations in the wrong fashion, for example, when trying to resolve a customer complaint that has taken place on Twitter you would need to adopt a different strategy, you would not be able to resolve that issue using the same strategies used over the phone. Social channels are a lot more open and less restrained which means the customer will most likely not hold back on displaying their discontent.

So when engaging your community, always remember that extra care is necessary, accidentally upsetting a member can cost you dearly and it can spread like a disease across the community making it even more difficult to resolve.

What are your thoughts on this? Have you experienced this before?

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How a tweet can change it all.

Another week is here, did you all have a good weekend?

Today we will speak about how a single tweet can put a brand on everyone’s eyes and mouths, it is very easy to tweet, in fact, 55 million tweets are sent out every day by over 500 million twitter users.

These numbers make it harder to think how one tweet will gain more coverage when there are millions of other tweets coming in and out of every user’s timeline.

The Superbowl in the US has been a massive event as usual, alone generating incredible amounts of buzz on the Social World and it is a great example of how a brand can gain massive amounts of exposure if putting a strategy in place to make the most of this event.

In this occasion we looked at Oreo Cookies, on twitter they have roughly 70K followers which is rather small for a brand, usually this small number will also make it harder to reach the desired amount of audiences but they’ve recently proved everyone wrong.

Oreo took advantage of a unique moment, a power cut. During this power cut they intelligently tweeted this:

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This tweet alone generated over 10K RTs, thousands of favourites and great reaction from the public. This was an incredible feat by a brand that is small in Social Media, this is what we call a great Social Media Achievement!

What do you think of this action? Is there anything that you would have done differently?