Social Media Improvements

Hello everyone!!

How are you all doing today?

Today we are resuming our discussions after a long busy period and we will begin with improvements, everyone makes them every now and then.

In Social Media it is essential to explore and try new things, almost as progressing through a life cycle! In this context that would mean trying new platforms to reach your audiences!

As a brand, we have done that quite a lot and just today we have started our own Facebook page and have to say, it is exciting!! Feel free to drop by and take a look, you can find us on CCA DGC.

Moving forward, the ever changing world of customer communication requires change and as seen in the last couple of months, this can mean almost anything. For unlucky brands this will come in the shape of complaints!

Has any of you experienced the need to implement change? If so, what was the reason for it?

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To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.

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Automated Social Media

Hello everyone, we hope you are all well and ready for another busy day ahead. We sure are on this side!

Yesterday we spoke about thinking before tweeting, first and foremost, thank you all who have commented and reblogged the post, it is much appreciated. We hope you have found the content relevant to you but the journey doesn’t end yet, there is plenty more in Social Media to speak about like today’s topic, automating activity in Social Media, good or bad? What do you think?

There are many aspects of Social Media that can become disastrous if not done right, automating material is one of them. Do you ever receive a message immediately after you follow someone? Does it ask you to take a look at their product or like a specific page? Yes, that’s right, it’s most likely this message has been automated to be sent to every single new follower.

Now, this is a great strategy as it saves a lot of time but does it really work? And how do you measure its effectiveness?

There are so many services available online that allow users to automate material but they do not offer any way of monitoring how effective it is, at least not for free so how do you track it without having to spend a fortune? For general users it is a great idea to use free services like bit.ly to monitor your links, if there isn’t any links in the message then it may be a good idea to include them as it allows for easier tracking.

Overall, automating is extremely helpful and it can increase your coverage tenfold but one has to make sure the right material is being shared as if you share a tweet about an onion when your audience speaks only of potatoes then there will be a problem.

What do you think of the above? Do you use these services? Let us know or join the discussion on Twitter by using the hashtag #AutoTweetImage

Growth in Social Media

Hello everyone, we hope you are all doing well and ready for the last day of the week, that’s right, the weekend starts very soon!!

Yesterday we spoke about Chevrolet returning to Facebook advertising after being away from it for a while year and whether they will be successful at it or not. Thank you for all your answers and likes, we hope you found the article interesting.

Today we will discuss the growth of social media and how it is impacting the sectors in which it is used.

While there are still a handful of businesses that are not benefiting from social media, there are plenty who have adopted it. Some do it well while others are still finding their way around it. It is during this journey of discovery that a business will realise the potential (hopefully).

Going back to when the first social network was created, in 1997, when users began being able to create personal profiles and add friends to their profiles. This would be a milestone in social networking and looking at where everything stands today we have to say, what an improvement!

Today, social networking has evolved into a whole new level, into the business level. Users no longer use networks simply to communicate with family and friends but also to speak about or to brands and as it has been seen over the last couple of months, this can be both great and disastrous.

Overall, social media has created an opportunity to make up for another area that lacks a little bit of something and now the real test will be, whether it will be used to its full capability.

What do you think?

Facebook Advertising

Good morning everyone, we hope you are all well and ready for another day, only one day left until the weekend now.

Yesterday we spoke about the power of Social Media and how businesses are adapting the way communication is shifting away from the traditional channels.

Today we will speak about advertising on Facebook and the main topic will be whether it can be done after being absent from it for a long time.

Chevrolet has announced that they will begin advertising on Facebook again after a whole year of not doing it at all, question is, will it work?

Surely they do have the community present in their Facebook page but generating content that is not advertising oriented for a whole year can be a major setback for them. It sure is something to keep an eye out for, how their community will react to their advertising efforts.

We shall follow their progress and see how they fare in this new-ish world that they are about to step into.

What are your thoughts on this? Do you think they will succeed and find little resistance or will they be victim of public backlash?

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Social Media Power

Hello everyone, we hope you are all doing well and ready for another busy day ahead. The weekend is looming once more.

Yesterday we spoke about why it is important to be professional while being present in Social Media, we hope you found the article useful to your efforts.

Today we will speak about how the power is shifting away from phone calls and emails to Social Media, more and more as time goes by.

Whereas a couple of years ago there wasn’t really much worry about what people were posting about, today it is essential to keep up to date with what people are saying, especially on Twitter.

Many businesses focus more on Facebook to look out for complaints or any type of damaging mentions about their brands, however, Twitter needs as much focus as any other network, if not more.

It is easy to focus solely on Facebook and other networks simply for the fact that there is more freedom to express emotions when writing, especially when there are no limits to how much one can write. Twitter has a limit but even though this is the case, as seen nowadays, much can be said in 140 characters.

Will all brands be able to keep up with the shift of power of will they succumb?

What do you think?

Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

Customer’s expectations

Good morning everyone, how are you all doing today? The end of the week is nigh and it is time again for another post.

Today we will be talking about customer’s expectations from a social media perspective, if you have any good examples of how this is taken into consideration by a brand then feel free to share it with us.

Social media is becoming one of the most popular ways of communication, while this was used for a long time by the general public to speak to their friends and family, now it is being used by customers to communicate with their brands or service providers.

For this reason there are very high expectations when handling customers on the social world, seeing that it is not a face-to-face interaction it needs to be precise and concise.

Customers expect fast and efficient responses that resolve their issues without any further work needed but seeing that Social Media itself has been used by brands to communicate with their customers for such a short period of time, it is still not that easy to resolve customer queries in a fast manner.

This leads us to wonder whether Social Media will someday take over all the voice and email channels allowing for queries to be resolved without any other type of interaction taking place, it is an interesting concept but would it work?

As a brand, communication should be at the very top of every priority because customers nowadays don’t like waiting for responses and now with Social Media being thrown into the formula, responses have to be even faster.

Do you agree with the above? Is there anything you would like to add? Share your thoughts with us below or join the discussion on twitter on @CCADGC with the hashtag #Customers.

Social Media and Banking

Good morning everyone, we hope you are all doing well. We are already in the middle of the week, how fast is time going by!

Today we will be talking about how banks make use of Social Media to help resolve crises and reassure customers when problems arise.

We all know that trusting a bank can be difficult, especially since we all leave our hard earned money with them so when a crisis happens the first thing we worry about is whether our money is safe or not.

One specific bank that has been suffering lately is RBS and NatWest, both suffering from IT glitches that have affected their customers in one way or another and the activity towards their social channels went through the roof.

However, they seem to be adapting well to this new communication channels. They were quick to inform their customers about the issue and were prepared for the inflow of queries as they took place.

Below we will show a comparison of the first crisis and the second crisis where the improvement is visible, let us know what you think. Do you think the improvement is good enough?

Let us know and come join the discussion on twitter on @CCADGC with the hashtag #Crisis

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Strategies

Good morning to you all, we hope you’re all doing well and ready for another day and weekend. This week has gone exceptionally quick, don’t you think?

Today we will be discussing strategies and how they may help move a business forward towards success.

First of all, what do you understand about a strategy? Do you have any in place at the moment?

Many brands have had successful campaigns but others struggled to get the wanted attention or had the attention but for the wrong reasons.

In order for this not to happen, brands need to know what their audiences in the different platforms like to see, for example, if it is determined that fans tend to comment more often on a status update then the brand should focus mainly on this, it is proven that people like seeing photos as well but depending on the community this may not be the case.

Lets use hashtags as an example, last year there were many that were successful, some for positive reasons and other for negative reasons. Take #sandy as an example, this hashtag was used when the Sandy Superstorm hit the United States. This Is an example of a hashtag that connected millions on Twitter, another example is the hashtags used during the US Elections which were the most popular in the whole of 2012.

Knowing what your community likes to see is the first step to succeeding in reaching the right audience with your material and to actually putting the right material together.

Below are the comparisons of the 3 most used hashtags for both events (Sandy Superstorm and US Election). What do you think, is it as big as you expected it to be?

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