Yahoo & Tumblr

Good morning everyone, we hope you are all doing well and ready for another busy day ahead!

Today we will be talking about yesterday’s news of Yahoo buying Tumblr and the varied opinions surrounding it.

The news were a bit unexpected and after seeing everyone’s opinions it is hard to judge whether Yahoo has made a good or bad decision. This is a great example of how the Social Media backlash can severely take a toll on a business’s move.

We took a look at the activity caused on various social channels and it is staggering, thousands of discussions are still taking place about this topic and the opinions are not as positive as they could be.

What do you think of it?

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Social Media Improvements

Hello everyone!!

How are you all doing today?

Today we are resuming our discussions after a long busy period and we will begin with improvements, everyone makes them every now and then.

In Social Media it is essential to explore and try new things, almost as progressing through a life cycle! In this context that would mean trying new platforms to reach your audiences!

As a brand, we have done that quite a lot and just today we have started our own Facebook page and have to say, it is exciting!! Feel free to drop by and take a look, you can find us on CCA DGC.

Moving forward, the ever changing world of customer communication requires change and as seen in the last couple of months, this can mean almost anything. For unlucky brands this will come in the shape of complaints!

Has any of you experienced the need to implement change? If so, what was the reason for it?

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Strategies

Good morning to you all, we hope you’re all doing well and ready for another day and weekend. This week has gone exceptionally quick, don’t you think?

Today we will be discussing strategies and how they may help move a business forward towards success.

First of all, what do you understand about a strategy? Do you have any in place at the moment?

Many brands have had successful campaigns but others struggled to get the wanted attention or had the attention but for the wrong reasons.

In order for this not to happen, brands need to know what their audiences in the different platforms like to see, for example, if it is determined that fans tend to comment more often on a status update then the brand should focus mainly on this, it is proven that people like seeing photos as well but depending on the community this may not be the case.

Lets use hashtags as an example, last year there were many that were successful, some for positive reasons and other for negative reasons. Take #sandy as an example, this hashtag was used when the Sandy Superstorm hit the United States. This Is an example of a hashtag that connected millions on Twitter, another example is the hashtags used during the US Elections which were the most popular in the whole of 2012.

Knowing what your community likes to see is the first step to succeeding in reaching the right audience with your material and to actually putting the right material together.

Below are the comparisons of the 3 most used hashtags for both events (Sandy Superstorm and US Election). What do you think, is it as big as you expected it to be?

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When Hashtags go viral.

Good morning everyone, we hope you’re all doing well and ready for another busy day. We sure are.

Yesterday we paid close attention to a particular hashtag that was trending on Twitter, it was a perfect example of how quickly a simple tweet can go global.

The hashtag in question is #ReplaceMovieTitlesWithPope, we are sure some of you either participated in it or simply saw it develop.

This of course has a business perspective, many brands have failed to achieve a positive reaction from a hashtag, at least as positive as the hashtag above obtained. Waitrose is a great example of this with their #WaitroseReasons campaign.

So, as a brand, how do you ensure your efforts wont turn against you? The answers will vary, everyone will have a different idea of how to do this but we believe that the best way to ensure a hashtag doesn’t go wrong is to extensively plan the campaign and know when to deploy it and to monitor its progress in its early stages to ensure that if something indeed goes wrong it can be contained in time avoiding a massive PR blunder.

Below is the activity of yesterday’s hashtag, this is how quickly it can go viral and with so many mentions, seeing it from a business perspective, it would be dangerous.

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Social Network King or Queen

Good morning everyone, we hope you’re all well and ready for the weekend, this week went by rather fast don’t you think?

Today we will be discussing social networks and which ones are the best, of course everyone has a different opinion to this as everyone uses these networks for different purposes.

Firstly we will mention Pinterest, not many people seem to talk about it even though it is one of the fastest growing networks out there. But how good is it really? When compared to the likes of Flikr and Instagram, can it perform better? Each of these platforms offer different functionalities but at the end of the day they all do the same thing, share images and this is the key focus, which one allows this to be done more efficiently?

Secondly there is Twitter, of course almost everyone knows what Twitter is and what it is used for. However, believe it or not there is a very high number of people who have a Twitter account but never use it, then there are other users who have an account but are not active very regularly. These points can be used to show how much social media still has to grow to encompass everyone.

Finally, there is LinkedIn, I would say Facebook but it is talked about enough already. LinkedIn is a very different platform, whereas on Facebook you would speak about almost everything, on LinkedIn the context behind what is being discussed is business almost every time. One would not find anyone speaking about the weather on LinkedIn, this is a great platform for professionals but to also share knowledge.

All in all, all these platforms offer great capabilities but in today’s world it is so difficult to decide which one is best for you considering there are so many that have twins.

Which of these platforms do you find most useful and why? Are there other platforms you would like to share with us?

Comment below of join the discussion on Twitter with the Hashtag #SMNetworks

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6 tips for writing irresistible content for your target audience

Whether you’re trying to grab attention to your newspaper, e-mail or blog post, one constant has remained: Content is king. You can write the greatest headline in the world, but if the rest of the content doesn’t deliver, captivate readers or mesh with the target demographic, you’ll quickly lose interest. The secret to creating and maintaining buzz for your content is to write content your audience wants to read. That sounds simple, but knowing your audience — and what it wants — is anything but easy.

First, you need to identify your audience. There are several methods to identify your audience, such as determining keywords that are bringing users to your website, creating user personae and more. Once you’ve identified your audience, you should create content that speaks to each user persona. Do not stray from this concept, because you will lose readers or followers. Readers are finicky at the beginning of any article or post. If you don’t capture their attention with the title, the remainder of the content might as well be in a language they don’t understand.

For example, let’s say you operate a blog about the exam for certified public accounts. Who is your audience? There are a few user personae we can identify without doing much detailed analysis. You can easily create personae for your audience in the same manner.

  • Students: those in their early 20s who are working on an accounting bachelor’s or master’s degree, with the intent of taking the CPA exam eventually.
  • Entry-level professionals: early- to mid-20s professionals working full time at a public accounting firm, after attaining a bachelor’s or master’s degree. This group is most likely to be actively involved in accounting practices or preparing to become a CPA.
  • Career changers: adults looking to change careers or re-enter the workforce.
  • Educators: accounting professors who might need to discuss CPA exam content with their students.
  • Professionals: licensed CPAs who are concerned about the future of the profession.

Let’s say we want to target entry-level professionals, because this is likely the largest of the five personae we have identified. Many of these individuals have probably taken entry-level jobs as an accountant but have not yet sat for the CPA exam. One of the greater stresses about this exam is finding out one’s score for each section. Though the exam is largely computerized, it can take a few months for scores to be reported to the appropriate governing body. So “CPA exam score release” is a hot topic and sure to draw attention from entry-level professionals because this demographic would be interested in knowing exam scores.

This would be a perfect theme or title to create your content around. When reading this blog for the first time, readers will immediately be locked in because the content pertains to their situation — not their past, not their future, but what they are actively involved in at the moment. Most readers and discussion groups talk about what’s happening now. What’s buzzing? By focusing your title and content on “the now” of your target audience, you have a much better chance of each reader reading your article or post from beginning to end, which is the goal of any writer.

When selecting a topic, there are a few tips to keep in mind.

  • Pick one that relates to at least one of your user personae. This drives at least one group of users to your content and is sure to relate to them.
  • Topics should be useful or answer a question. This encourages social sharing, allowing your content to reach beyond its page.
  • Pick a controversial or trendy topic. Readers usually show initial interest in current topics and trends compared with those of the past. That is, unless you are comparing a “now” topic with a past topic.
  • Limit the sales and marketing aspect of your content. If you’re only trying to sell a product or service, you will probably fail. No one likes to feel as though he or she has been sold, but everyone likes to buy.
  • Analyze solutions that have worked for others, and share them, because one can never have too many solutions. Solutions are exactly the type of content or discussion that goes viral.
  • Find out your user personae’s questions. Sites such as Yahoo! Answers and Quora can be a gold mine for content topics.

While there are tactics that can drive users to your content — using social media tools such as Twitter, Facebook, LinkedIn, etc. — the simplest way to generate buzz is to produce great content. Know your audience, their concerns, their questions and their requests. Selecting the right topic and targeting your audience is the easiest way to generate buzz and keep users coming back.

Social Media – Behind the scenes

One of the most coveted tools in Social Media is Facebook. With over 900 Million users worldwide, Facebook has given rise to an empire of its own and for years it has been the centre of attention when the “Social Networking” subject arises among the public.

But its popularity has had its ups and downs and now another down has been revealed to be added to the list. Likester launched an app to monitor how advertising companies target Facebook users even when their accounts are set to the utmost private setting available.

The famous “Like” button seems to be the culprit here and it seems advertising companies are hiding behind this tool to go undetected while they capture the user’s interests, habits and other relevant information. Is this the shortcut advertisers have found to capture details that users believe are protected by privacy settings to flood Facebook’s users’s walls with ads? Will the regulators be stepping in at some point is another question.

What is clear – companies are doing everything they can to take full advantage of the digital age and to collect as much information available to further its marketing and brand development efforts.