The Advancements of Social Media

A couple of weeks ago we spoke about Facebook’s Graph Search engine that will be integrated into their platform this year.

Now, since they have finally given out more information about it we can create a more solid idea of its benefits and it’s less beneficial sides.

Is being able to find what people like on Facebook going to help smaller businesses to succeed at attracting more clients or is it just going to be another one of Facebook’s strike against protecting user’s privacy?

In a sense, it can be a little bit of both. At this point in time it is only what pages people have liked that will become available as suggestions to other users searching for a particular service and that alone will indeed increase the popularity of certain businesses but it will also impact on others. Will there be a balance?

What do you think of Facebook’s new search engine? Do you think it will be a great help for businesses to get more coverage or will it be an undercover assassin?

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Social Media – Behind the scenes

One of the most coveted tools in Social Media is Facebook. With over 900 Million users worldwide, Facebook has given rise to an empire of its own and for years it has been the centre of attention when the “Social Networking” subject arises among the public.

But its popularity has had its ups and downs and now another down has been revealed to be added to the list. Likester launched an app to monitor how advertising companies target Facebook users even when their accounts are set to the utmost private setting available.

The famous “Like” button seems to be the culprit here and it seems advertising companies are hiding behind this tool to go undetected while they capture the user’s interests, habits and other relevant information. Is this the shortcut advertisers have found to capture details that users believe are protected by privacy settings to flood Facebook’s users’s walls with ads? Will the regulators be stepping in at some point is another question.

What is clear – companies are doing everything they can to take full advantage of the digital age and to collect as much information available to further its marketing and brand development efforts.