Reoccurring Crises

Good morning everyone, how are you all doing today? The end of the week is nearly here, ready for the weekend?

Yesterday we spoke about how much social media should be done. Today we’re talking about a different subject.

 This morning we all woke up to find out that RBS is facing yet another crisis due to another fault in their systems, causing the same issues that happened back in June. The difference this time is that the Social Media activity has tripled which means the damage will be a lot higher.

RBS was in the firing line several times last year and this year already and with customers using social media as a resource to complain more and more it immediately makes a small issue a rather substantial one.

So how does RBS handle the gigantic amount of activity directed at them via twitter? Considering they have had several crises over the last couple of months it is essential to contain them before they spin out of control.

Today, their crisis is still on-going, millions have been affected which means millions could potentially be complaining on social media making it even more difficult for RBS to keep up.

What are your thoughts on this crisis? How do you think they should handle it or even avoid it in the future?

Social Media in Perspective

Good afternoon all!

These last couple of weeks have been very decisive for some businesses who haven’t fully incorporated Social Media into their strategies and everyday routines. Take NatWest and O2 as examples, they have unfortunately both been victims of technical issues which affected a substantial number of customers in turn, taking a huge impact on their brand’s reputation.

Now, being up to date with the tools that Social Media can offer, they would have been able to handle these issues in a much effective manner.

Here at the DGC we have been able to pin point the areas in which they required help through extensive analyses. These analyses could then be used to terminate these types of issues and avoid any further damage.

For more information on our services and to find out what we can do for your business feel free to get in touch with Peru Fourie on 02078145282. We will be delighted to help you.

Crisis Management

Good morning all.

Today there is a very interesting topic to discuss. The RBS system crash!

Lets look at how they are handling this situation with their customers and clients. From a consumer perspective they are doing all they can to react, they are doing this by turning to Social Media as a way to reach their customers and clients. But is it working, however?

There is much room for improvement there we believe as being Social Media experts ourselves, we can see what could be done to improve.

If you have any questions feel free to drop us a comment.

For more information feel free to contact Peru Fourie on 0207 814 5282 and we will be happy to help!

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