Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

Networks

Good morning everyone, we hope you are all doing well and ready for another busy day. Yesterday we spoke about the benefits of having Google+ and what it has that Facebook doesn’t.

Today we will speak about one of the least popular social networks that businesses don’t seem to be very attracted to but that could hide a lot of potential.

This network is Pinterest, it only has (for now) the ability to post photos, a bit like Instagram but it can become a very useful tool if used properly.

At the moment there aren’t many businesses who have taken full advantage of the benefits Pinterest offers. We have to say, this platform isn’t for everyone as not every business will find it easy to produce images to share with their communities.

However, there are enough brands that would benefit from this service, brands that rely heavily on advertising or that provide media services. It is proven that people like to see images, especially when coming from a brand and providing your community with occasional photos of what you do or even events you hold demonstrates human essence behind the brand which takes away the presence often seen as robotic.

Have many of you used Pinterest? If so, what do you think of it? Do you agree that businesses are missing out on a great resource?

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Twitter Advertising

Good morning, how are you all doing today? We hope you’ve all had a great weekend and Easter, it is time to get back to work.

Today we will be speaking about paid advertising on Twitter, most of us have not yet explored this function which leads us to wonder how effective it really is.

While most people choose to advertise by tweeting in specific times of the day to reach the maximum audience, others choose to simply target their audience directly with tags and links. The real question here is: which of them works best?

Going back to the paid advertising, taking into account all the people promoting services but not having a business behind them to back them up, paying to advertise can be a real tricky affair. As all of us see on a daily basis, this is very real, there are millions of people using Twitter to promote their products or services and the percentage of those who either do it right or are actually reaping the rewards is likely to be high which leads back to the original question. Should one really pay to advertise on Twitter?

What are your thoughts on this? Have you experienced success while advertising on Twitter?

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Time and Social Media

Good morning everyone, we hope you are all well and ready for another busy week ahead. This week we shall be having great discussions about Social Media.

First of all, did you find last week’s content helpful for you? If you could add anything, what would it be?

Today we will be discussing time in Social Media, how should one vary the content being shared onto their social platforms?

Different brands will have different views on this subject because of course, different brands will have different content to share. This is a big factor to take into consideration when deciding what to share and how often.

The easiest way to do this would be of course to have a plan laid out for a whole period of time but how easy is this really? Especially when crises, announcements and other events have to be taken into consideration, one can know when events will be taking place but can’t tell when a crisis is going to hit.

One key thing is to never stop pushing out that all precious content because there is a crisis taking place, your audience still wants to hear from you. The audience that is the cause of the crisis will then see the effort you’re making and hopefully be influenced by your good public’s reaction.

That is simply one of the many aspects of social media that go around in a cycle, affecting one part of it will help another part of it. However, this will always depend on how affected it is.

Social Media and Banking

Good morning everyone, we hope you are all doing well. We are already in the middle of the week, how fast is time going by!

Today we will be talking about how banks make use of Social Media to help resolve crises and reassure customers when problems arise.

We all know that trusting a bank can be difficult, especially since we all leave our hard earned money with them so when a crisis happens the first thing we worry about is whether our money is safe or not.

One specific bank that has been suffering lately is RBS and NatWest, both suffering from IT glitches that have affected their customers in one way or another and the activity towards their social channels went through the roof.

However, they seem to be adapting well to this new communication channels. They were quick to inform their customers about the issue and were prepared for the inflow of queries as they took place.

Below we will show a comparison of the first crisis and the second crisis where the improvement is visible, let us know what you think. Do you think the improvement is good enough?

Let us know and come join the discussion on twitter on @CCADGC with the hashtag #Crisis

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Social Network King or Queen

Good morning everyone, we hope you’re all well and ready for the weekend, this week went by rather fast don’t you think?

Today we will be discussing social networks and which ones are the best, of course everyone has a different opinion to this as everyone uses these networks for different purposes.

Firstly we will mention Pinterest, not many people seem to talk about it even though it is one of the fastest growing networks out there. But how good is it really? When compared to the likes of Flikr and Instagram, can it perform better? Each of these platforms offer different functionalities but at the end of the day they all do the same thing, share images and this is the key focus, which one allows this to be done more efficiently?

Secondly there is Twitter, of course almost everyone knows what Twitter is and what it is used for. However, believe it or not there is a very high number of people who have a Twitter account but never use it, then there are other users who have an account but are not active very regularly. These points can be used to show how much social media still has to grow to encompass everyone.

Finally, there is LinkedIn, I would say Facebook but it is talked about enough already. LinkedIn is a very different platform, whereas on Facebook you would speak about almost everything, on LinkedIn the context behind what is being discussed is business almost every time. One would not find anyone speaking about the weather on LinkedIn, this is a great platform for professionals but to also share knowledge.

All in all, all these platforms offer great capabilities but in today’s world it is so difficult to decide which one is best for you considering there are so many that have twins.

Which of these platforms do you find most useful and why? Are there other platforms you would like to share with us?

Comment below of join the discussion on Twitter with the Hashtag #SMNetworks

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What is a healthy quantity in Social Media?

Good morning everyone, we hope you are all well and that you have found yesterday’s post insightful. Today we will be discussing a different topic, this time we want to discuss how much social media should be done by brands or users alike.

This of course will vary between the different types of users, brands as an example require a longer presence depending on what the purpose of their presence is, whether it is selling their products or simply advertising them.

Twitter offers a lot more freedom in this regard as it is so simple to compose a tweet but should you really only focus on Twitter? We believe not, we believe all relevant social networks should be utilised.

If one is making a video then use Youtube to post it and all the other networks to increase its reach and so forth but going back to the initial question, how long should one spend engaging on social networks? Is there really a good amount of time and a bad amount of time to be using social media?

Our opinion is that, let’s say one wants to raise awareness about one’s services and products, then a little more time than usual is needed to carry this out as Twitter alone will not have the desired impact. Google+, Facebook and all the other popular networks need to be used as well.

Now our question to you is, how many hours per day do you think it’s needed to carry all of this out?

Let us know by commenting below or by joining the discussion on Twitter using the hashtag #DGCNetworks.

We look forward to hearing from all of you.

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Non-existent Social Media

Good morning everyone, we hope you are all well and ready for another week to begin, the sun is shining outside which is a good sign.

Last week we focused on various aspects of social media surrounding businesses, from crises to engaging in social media for the first time.

This week we will focus only on how to handle social media when one has already been part of it for a long time as let’s face it, social media has been around for many years already but only recently it became what it is today.

With so many social networks becoming available from the year 2000 forward (LinkedIn, Hi5, Friendster, etc.) why didn’t social media become the big thing it is today back then? The tools were there but businesses weren’t really interested in using them to listen to their customers.

Many have had their Facebook pages and other accounts for a long time but they have been mostly used for engagement with their community, very few businesses actually used them for customer services and complaint management.

Today, the race to be on top of what customers say about brands and services is still running fast and vicious with lots of success but also many failures, taking the HMV incident not so long ago.

Social Media has been around for many years and with it now being used for different purposes than it was used when it first came around it is essential that it is done right. Do you think businesses today are communicating with their customers the right way? If not then where do you think improvements are needed?

Let us know and join the discussion on Twitter using the hashtag #SMMonday.

 

Why brand advocates are important

Good morning everyone, we hope you are all well and ready for another week. As this week begins it is time to look at some aspects of Social Media and highlight its benefits, today’s topic will be brand advocates.

Do you have any yet or are you still trying to find who they are? On our last post we spoke about why Fridays are good in Social Media, this is connected with finding your advocates.

It is amazing how everything is linked in social media, one thing can open the door to another and so forth. So, what is a brand advocate in the first place?

Many have their own explanation to what a brand advocate is but it doesn’t matter how many different explanations are used, it all comes down to the people who engage with you the most, be it simply replying to your posts or sharing them.

However, only doing this does not make one a brand advocate, there has to be some sort of positive interaction towards the brand or towards other users mentioning the brand in question. This is why a brand advocate is important to have, while all social media efforts may generate activity across channels, a brand advocate has the potential to attract the right type of attention to your brand.

Most times they are all around you, silently waiting for you to take the conversation to the next step. One simple rule to finding your brand advocates is to simply engage with your audience, the people who engage back and have positive statements to share about you are the ones to keep happy as when the crisis hits they will be there to give a helping hand.

What do you think about brand advocates? Have you found any in your community so far?

Let us know or take part in the discussion on twitter by using #DGCBA

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Why run when you can walk?

Hello everyone, we hope you are all well. Did you like our post yesterday about tracking Social Media conversations?

Today we want to speak about how brands tend to be hasty by attempting to speed up Social Media progress, this is a dangerous feat that can work but can also have a huge impact if it doesn’t.

Normally, Social Media when done from the beginning will involve firstly building a community and then keeping the community happy or engaged, depending on what the purpose of the community is.

Unfortunately, for many businesses and brands this was not possible from the beginning, some have been around longer than Social Media meaning that once it became such a revolutionary tool they did not have the time to play catch up.

While taking the right steps may take longer, it is most likely to provide the desired results. Taking a fast lane which would entail for example, going onto twitter with 10 followers and throwing out massive advertising campaigns, not knowing who the audience is or who to target. This could have catastrophic consequences in the long run.

Remember, all social networks are connected in one way or another so a mistake you do in one can very well spread into another.

What do you think? Do you know anyone who has taken the fast lane?

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