How to be social by @CCADGC

Social Media has become a whole world in its own right, with all social networks in continuous expansion it is sometimes complicated to keep up with everything that is happening with your community.

The most important ingredient to a successful social presence is consistency. Being a brand attempting to engage with its customers and to satisfy them it is very easy to suddenly be placed in the spotlight, in both positive and negative manner.

Since Social Media has only become a part of a business recently, it is easy to approach situations in the wrong fashion, for example, when trying to resolve a customer complaint that has taken place on Twitter you would need to adopt a different strategy, you would not be able to resolve that issue using the same strategies used over the phone. Social channels are a lot more open and less restrained which means the customer will most likely not hold back on displaying their discontent.

So when engaging your community, always remember that extra care is necessary, accidentally upsetting a member can cost you dearly and it can spread like a disease across the community making it even more difficult to resolve.

What are your thoughts on this? Have you experienced this before?

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The influence of Social Media

Social Media has become an essential part of all our day-to-day lives but do you know how Social Media is taking part in your everyday activities?

Many of us have been part of the whole Social Media spectrum for a very long time but have not been aware of it. What has for years been a luxury for some has now become a tool of communication between many different types of communities, consumers and business as well as groups of employees.

There is still a high percentage of the population that are still in the dark about the doors that Social Media will open in the future and the ones that are already open. Consumers are slowly catching on and realising the power of social media to have their issues resolved by their service providers faster and that their comments are in the public eye, available and shared by everyone.

From a consumer point of view – we wonder how many of you realise the power of opting for the social media channel as a channel to resolve your queries with brands on.