Yahoo & Tumblr

Good morning everyone, we hope you are all doing well and ready for another busy day ahead!

Today we will be talking about yesterday’s news of Yahoo buying Tumblr and the varied opinions surrounding it.

The news were a bit unexpected and after seeing everyone’s opinions it is hard to judge whether Yahoo has made a good or bad decision. This is a great example of how the Social Media backlash can severely take a toll on a business’s move.

We took a look at the activity caused on various social channels and it is staggering, thousands of discussions are still taking place about this topic and the opinions are not as positive as they could be.

What do you think of it?

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To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.

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Growth in Social Media

Hello everyone, we hope you are all doing well and ready for the last day of the week, that’s right, the weekend starts very soon!!

Yesterday we spoke about Chevrolet returning to Facebook advertising after being away from it for a while year and whether they will be successful at it or not. Thank you for all your answers and likes, we hope you found the article interesting.

Today we will discuss the growth of social media and how it is impacting the sectors in which it is used.

While there are still a handful of businesses that are not benefiting from social media, there are plenty who have adopted it. Some do it well while others are still finding their way around it. It is during this journey of discovery that a business will realise the potential (hopefully).

Going back to when the first social network was created, in 1997, when users began being able to create personal profiles and add friends to their profiles. This would be a milestone in social networking and looking at where everything stands today we have to say, what an improvement!

Today, social networking has evolved into a whole new level, into the business level. Users no longer use networks simply to communicate with family and friends but also to speak about or to brands and as it has been seen over the last couple of months, this can be both great and disastrous.

Overall, social media has created an opportunity to make up for another area that lacks a little bit of something and now the real test will be, whether it will be used to its full capability.

What do you think?

Social Media Power

Hello everyone, we hope you are all doing well and ready for another busy day ahead. The weekend is looming once more.

Yesterday we spoke about why it is important to be professional while being present in Social Media, we hope you found the article useful to your efforts.

Today we will speak about how the power is shifting away from phone calls and emails to Social Media, more and more as time goes by.

Whereas a couple of years ago there wasn’t really much worry about what people were posting about, today it is essential to keep up to date with what people are saying, especially on Twitter.

Many businesses focus more on Facebook to look out for complaints or any type of damaging mentions about their brands, however, Twitter needs as much focus as any other network, if not more.

It is easy to focus solely on Facebook and other networks simply for the fact that there is more freedom to express emotions when writing, especially when there are no limits to how much one can write. Twitter has a limit but even though this is the case, as seen nowadays, much can be said in 140 characters.

Will all brands be able to keep up with the shift of power of will they succumb?

What do you think?

Twitter Advertising

Good morning, how are you all doing today? We hope you’ve all had a great weekend and Easter, it is time to get back to work.

Today we will be speaking about paid advertising on Twitter, most of us have not yet explored this function which leads us to wonder how effective it really is.

While most people choose to advertise by tweeting in specific times of the day to reach the maximum audience, others choose to simply target their audience directly with tags and links. The real question here is: which of them works best?

Going back to the paid advertising, taking into account all the people promoting services but not having a business behind them to back them up, paying to advertise can be a real tricky affair. As all of us see on a daily basis, this is very real, there are millions of people using Twitter to promote their products or services and the percentage of those who either do it right or are actually reaping the rewards is likely to be high which leads back to the original question. Should one really pay to advertise on Twitter?

What are your thoughts on this? Have you experienced success while advertising on Twitter?

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Strategies

Good morning to you all, we hope you’re all doing well and ready for another day and weekend. This week has gone exceptionally quick, don’t you think?

Today we will be discussing strategies and how they may help move a business forward towards success.

First of all, what do you understand about a strategy? Do you have any in place at the moment?

Many brands have had successful campaigns but others struggled to get the wanted attention or had the attention but for the wrong reasons.

In order for this not to happen, brands need to know what their audiences in the different platforms like to see, for example, if it is determined that fans tend to comment more often on a status update then the brand should focus mainly on this, it is proven that people like seeing photos as well but depending on the community this may not be the case.

Lets use hashtags as an example, last year there were many that were successful, some for positive reasons and other for negative reasons. Take #sandy as an example, this hashtag was used when the Sandy Superstorm hit the United States. This Is an example of a hashtag that connected millions on Twitter, another example is the hashtags used during the US Elections which were the most popular in the whole of 2012.

Knowing what your community likes to see is the first step to succeeding in reaching the right audience with your material and to actually putting the right material together.

Below are the comparisons of the 3 most used hashtags for both events (Sandy Superstorm and US Election). What do you think, is it as big as you expected it to be?

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When Hashtags go viral.

Good morning everyone, we hope you’re all doing well and ready for another busy day. We sure are.

Yesterday we paid close attention to a particular hashtag that was trending on Twitter, it was a perfect example of how quickly a simple tweet can go global.

The hashtag in question is #ReplaceMovieTitlesWithPope, we are sure some of you either participated in it or simply saw it develop.

This of course has a business perspective, many brands have failed to achieve a positive reaction from a hashtag, at least as positive as the hashtag above obtained. Waitrose is a great example of this with their #WaitroseReasons campaign.

So, as a brand, how do you ensure your efforts wont turn against you? The answers will vary, everyone will have a different idea of how to do this but we believe that the best way to ensure a hashtag doesn’t go wrong is to extensively plan the campaign and know when to deploy it and to monitor its progress in its early stages to ensure that if something indeed goes wrong it can be contained in time avoiding a massive PR blunder.

Below is the activity of yesterday’s hashtag, this is how quickly it can go viral and with so many mentions, seeing it from a business perspective, it would be dangerous.

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Monitoring + Engagement

It has been a long time since we have been watching the fast movement within the Social Media world and throughout we have seen many ups and many downs.

Here in the DGC we take many aspects into consideration when conducting a detailed analysis, sometimes you may simply want to find out who is saying negative things about you and where they are saying it. Others, you may simply want to see who loves your brand and is saying wonders about it.

No matter which you pick them both will have to be conducted the same way. The results however, will be very different and what you choose to do with them is what will count in the end.

We look at the negative results as opportunities to improve a service and sometimes as a way to learn something new about how to deal with customers and how to resolve issues that most of the times are rather simple to resolve.

As a brand, how would you use Social Media to resolve customer complaints, engage with your community and track any possible opportunities? Would  you carry out the normal day-to-day activity or would you continuously monitor for specific mentions?

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Social Network King or Queen

Good morning everyone, we hope you’re all well and ready for the weekend, this week went by rather fast don’t you think?

Today we will be discussing social networks and which ones are the best, of course everyone has a different opinion to this as everyone uses these networks for different purposes.

Firstly we will mention Pinterest, not many people seem to talk about it even though it is one of the fastest growing networks out there. But how good is it really? When compared to the likes of Flikr and Instagram, can it perform better? Each of these platforms offer different functionalities but at the end of the day they all do the same thing, share images and this is the key focus, which one allows this to be done more efficiently?

Secondly there is Twitter, of course almost everyone knows what Twitter is and what it is used for. However, believe it or not there is a very high number of people who have a Twitter account but never use it, then there are other users who have an account but are not active very regularly. These points can be used to show how much social media still has to grow to encompass everyone.

Finally, there is LinkedIn, I would say Facebook but it is talked about enough already. LinkedIn is a very different platform, whereas on Facebook you would speak about almost everything, on LinkedIn the context behind what is being discussed is business almost every time. One would not find anyone speaking about the weather on LinkedIn, this is a great platform for professionals but to also share knowledge.

All in all, all these platforms offer great capabilities but in today’s world it is so difficult to decide which one is best for you considering there are so many that have twins.

Which of these platforms do you find most useful and why? Are there other platforms you would like to share with us?

Comment below of join the discussion on Twitter with the Hashtag #SMNetworks

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Reoccurring Crises

Good morning everyone, how are you all doing today? The end of the week is nearly here, ready for the weekend?

Yesterday we spoke about how much social media should be done. Today we’re talking about a different subject.

 This morning we all woke up to find out that RBS is facing yet another crisis due to another fault in their systems, causing the same issues that happened back in June. The difference this time is that the Social Media activity has tripled which means the damage will be a lot higher.

RBS was in the firing line several times last year and this year already and with customers using social media as a resource to complain more and more it immediately makes a small issue a rather substantial one.

So how does RBS handle the gigantic amount of activity directed at them via twitter? Considering they have had several crises over the last couple of months it is essential to contain them before they spin out of control.

Today, their crisis is still on-going, millions have been affected which means millions could potentially be complaining on social media making it even more difficult for RBS to keep up.

What are your thoughts on this crisis? How do you think they should handle it or even avoid it in the future?

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