Twitter vs Facebook – an advertising war?

Mobile devices are taking the ordinary computer’s place in the Social Media space.  Today Twitter announced to have reached 400 million tweets per day with the majority of these tweets being generated on a mobile device. This is brilliant news for Twitter, however not such great news for Facebook who unfortunately also generate huge figures coming from mobile devices which in turn means their adverts are not being viewed. This reduces the reach of these adverts to its targeted audience, sending Facebook’s advertising strategy into difficulty as a direct result of its advertising only being available on its computer version.

CEO of Twitter, Dick Costolo said: “Because tweets are 140 characters, born of mobile and constrained that way, when we designed the ad platform our ads would go everywhere tweets go, and the only way is if the ads are tweets. We have an ad platform that is already inherently suited to mobile. Even though we launched the ad platform on the web already, a couple of weeks ago we saw mobile revenue in a day greater than non-mobile.”

The advertising battle between Twitter and Facebook has just started, but who will prevail? Judging by the unpredictability of the business world today, it’s likely still too soon to tell.

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