Yesterday Microsoft announced their new Tablet PC, called Surface. This was immediately interpreted as Microsoft’s new effort to challenge Apple’s Ipad which caused a massive spike in social media mentions around this topic across the globe.
The biggest question surrounding this subject is: Where is the need for advertising when all a business needs to do is announce a product and make sure the right audience are listening? Social Media is indeed the best place to track such mentions, analyse sentiment and to guide the business to make the right strategic decision prior to the actual launch of the product.
The DGC allows you to track all these conversations in real time and to discover the sentiment around these discussions.
With more and more organisations seeing the value in social media as opposed to traditional advertising many evolutionary changes to the way we do business is under way.
For more information on how the CCA DGC can support your business across different departments please contact Peru Fourie on – +44(0)207 192 1103 and he would be happy to help.