Rivalry in the Social Media Universe

Today it was announced that Tory PM Louise Mensch is planning to launch a social networking platform that will rival Twitter. Taking the fact that so many people have tried in the past to create a social network that would rival Facebook, Twitter and so forth but failed to impress the general crowd, what will be in place this time in order to change this?

One must understand the dynamics and take every side of the equation into the account as going up against such powerful entities is not a feat that can be carried out by anyone.

The social clock will soon start to tick as the countdown to persuade users to migrate from their current social networking sites to Mensch begins.

What are your thoughts?

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