The influence of Social Media

Social Media has become an essential part of all our day-to-day lives but do you know how Social Media is taking part in your everyday activities?

Many of us have been part of the whole Social Media spectrum for a very long time but have not been aware of it. What has for years been a luxury for some has now become a tool of communication between many different types of communities, consumers and business as well as groups of employees.

There is still a high percentage of the population that are still in the dark about the doors that Social Media will open in the future and the ones that are already open. Consumers are slowly catching on and realising the power of social media to have their issues resolved by their service providers faster and that their comments are in the public eye, available and shared by everyone.

From a consumer point of view – we wonder how many of you realise the power of opting for the social media channel as a channel to resolve your queries with brands on.

What are your thoughts?

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