London 2012: The First ‘Social’ Olympics

theuncertaintybusiness

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as FacebookTwitter andYouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August.

Why the big shift? It’s simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded.

Web use in general has grown rapidly, too. In 2008, there were about 1.5 billion Internet users globally, according to the International Telecommunications Union, making up about 23% of the world’s total population. By this summer’s games, that number will have swelled to about 2.3 billion users making up about a third of the world’s total population.

Summer Olympics feature some of…

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