Ad Hub has 41 local ad/marketing agencies listed on their website. Being fairly new to the Rochester area I decided to check them all out, to gain a better understanding of the agency landscape. In doing so, I was surprised by the number of agencies that didn’t have Twitter accounts.
Having an active Twitter account is imperative in this industry. Here are six reasons why:
- To let people know that yes, you’re still around. Many of the sites I visited didn’t have a news feed or a Twitter feed, which made it hard to tell when the site was last updated. Were they still in business? Had they merged with another agency? An active Twitter account with a feed on their website would have assured site visitors that yes, they were still alive and kicking.
- To connect with current/future clients, current/future employees, and other agencies. Gone are the days when people…
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