Turning Adversaries into Advocates

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WARNING: Those who are perfect, without blemish and do not deserve critical feedback need not read further.

The rest of us mortals fortunately have the opportunity to correct course and improve ourselves by receiving criticism from time to time. I wish it was easy to receive and I wish it was always accurate, but it isn’t on either count. In the current environment, everyone can be a critic and everyone has a bullhorn through social channels to not only deliver the criticism to you, but also to all their friends, family and followers (with very little effort).

On the one hand, the feedback can be very valuable, help you identify a policy, process or philosophy that doesn’t serve you (or your brand) and enable you to identify an advocate who cares enough to give it to you straight. On the other hand, if you blindly react to the criticism, you…

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