1 thought on “Communication Folks…just show your boss this infograph

  1. Good, but it doesn’t tell the whole story. For one, CPM impressions are not as valuable in social media as in print or broadcast media. This is because in print the ad sticks around for you to see up to hundreds of times on the same page as you read the articles around it. And in broadcast, you have no option but to watch or listen to the ad. You can’t just “skim past it.”

    For another, ROI is in some ways easier to measure, but many aspects are harder or can be misleading, precisely because of the CPM issue.

    Social is an absolutely necessary solution to any business, but it is not a simple solution by any means.

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