By Susan Young, My San Antonio:
Many colleges and trade schools in South Texas are offering students comprehensive social media courses that directly connect with real-world business strategies. However, others are only offering classes that emphasize confident handshakes and email etiquette. Certainly, these are necessary as students seek quality employment in a lagging economy and competitive job market.
But why is there such a disparity in course innovation?
We all know that change often is difficult to accept. Leaders understand the importance of building consensus when introducing new concepts. As social media converges with sales and business, it’s clear that the schools that have yet to fully endorse social media as a business tool must play catch-up…. Read more