The Olympics have officially started and now more than ever the help of Social Media will become essential during this crucial time.
As this weekend unfolded, many turned to SM to ask one question that was puzzling both the public and the Olympics organizers.
Why were so many seats in so many events empty?
As this question traveled through the social web, it remained unanswered for hours. Now with the right tools in place, the organizers would have been able to pick this up, investigate and respond in a reasonable amount of time.