O2 has been another victim of a good old crisis which have placed it right next to the likes of NatWest. With high volumes of complaints flooding in from all corners, how did O2 handle their crisis from a Social Media perspective?
As many other businesses, they struggled and are still struggling to keep up with all the customers complaining and targeting them on the social web. After carrying out an analysis on their crisis we could determine that with the right tools, they would have been able to contain this issue from the beginning which would have saved a lot of time.
Let the figures do the talking in this case.
This single analysis was carried out just from the 11th July to 12th July, the amount of mentions is extraordinary and frightening for a business.
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