After discussing Facebook’s Graph Search yesterday we now ask, would a business be able to carry on without ever using Social Media at all?
Taking all aspects that Social Media can offer to a business our answer is no, no business will be able to carry on without adopting Social Media at some point. While some will survive for a couple more years without engaging with customers on Twitter or Facebook, others will succumb to the ever growing risk of being in the middle of a crisis and not knowing where it started or how to end it.
But let’s speak about the most important sides of Social Media. The Tracking, Monitoring and
Engagement side are a must if a business wants to succeed in the social world.
Twitter being one of the most popular platforms people use to express their opinions, how does a business keep itself updated without tracking these all important mentions? But most importantly, without any monitoring, how does a business even know there are current customers discussing or even complaining about their services in the social web?
These are all important actions that need to be carried out in order to be successful at Social Media and there are prime examples of how businesses fail to respond to their customers, many times.
See below the mentions we have tracked by a specific business, unfortunately these have not been responded to which leads us to believe if a crisis breaks loose this business won’t even know until its already too late.
Having a bad comment about you on the social web happens, but when there are several across different platforms then there is definitely something to worry about.
We used a random brand to conduct this analysis and as shown, there is reason for this brand to dive straight into Social Media and begin the long process of mending what is broken. These are simply some of the comments we came across for there are many more.
What do you think the easiest steps to resolve these issues are? Do you think there is still time?