Another week is here, did you all have a good weekend?
Today we will speak about how a single tweet can put a brand on everyone’s eyes and mouths, it is very easy to tweet, in fact, 55 million tweets are sent out every day by over 500 million twitter users.
These numbers make it harder to think how one tweet will gain more coverage when there are millions of other tweets coming in and out of every user’s timeline.
The Superbowl in the US has been a massive event as usual, alone generating incredible amounts of buzz on the Social World and it is a great example of how a brand can gain massive amounts of exposure if putting a strategy in place to make the most of this event.
In this occasion we looked at Oreo Cookies, on twitter they have roughly 70K followers which is rather small for a brand, usually this small number will also make it harder to reach the desired amount of audiences but they’ve recently proved everyone wrong.
Oreo took advantage of a unique moment, a power cut. During this power cut they intelligently tweeted this:
This tweet alone generated over 10K RTs, thousands of favourites and great reaction from the public. This was an incredible feat by a brand that is small in Social Media, this is what we call a great Social Media Achievement!
What do you think of this action? Is there anything that you would have done differently?