Advertising using Social Media

Hello everyone, we hope you are all doing well and ready for another day in this busy week!

Yesterday we looked at how some brands take advantage of what is a bad moment for some in order to take over the spotlight. We used Oreo Cookies as an example, they did this wonderfully and reaped the rewards in the end.

Today we will talk about using Social Media to advertise your brand and products and how effective it really is.

The great side to using Social Media to advertise is that in most platforms, this is not limited to brands alone, look at Facebook and Twitter, they allow any user to promote specific content in order for it to reach a bigger audience maximising their ROI.

Today we will talk about using Twitter as a platform to advertise products and services. This extremely large community offers the opportunity to increase awareness and tempt potential customers to engage with the material being promoted, this can be done for free and it is not time consuming at all but how does this compare to paid advertising?

Paid advertising immediately makes you think that you will have to spend huge amounts to reach the desired audience, but this type of advertising is actually achievable without spending too much.

Twitter allows users to control how much is spent by only charging per click (when someone follows or RTs) and this is what makes it so accessible.

However, this will only work if the right material is made available to the audience, if you are a business selling computer components don’t go in talking about how ice cream is nice on a Friday evening, it confuses your audience and it decreases your chances of getting something back from the effort you have put in already.

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