Tracking, Monitoring and Engagement

Hello everyone, we hope you are all well.

Yesterday we spoke about the efforts that need to be made when trying to be successful at Social Media, today we will speak about three different aspects of Social Media.

First of all there is the tracking side of things. This is important mostly because it allows a brand to in a sense, search for mentions relevant to them. Of course this entails a lot of work but this amount of work always pays off at the end of the day. Tracking mentions always reveals the bigger picture about the brand.

Moving forward then there is the monitoring. Tracking is specific which means it will not take place every day unless you have a lot of time to play with, that’s why monitoring is great. It allows the brand to see what people are saying about them without having to sit behind a screen all day looking for the mentions, this usually takes place by setting specific queries and having the results come in automatically, saves a lot of time too.

Finally there is the final part, the engagement, of course this will only happen if it is absolutely necessary. While engagement with the community should always take place regardless of what the circumstances are, this type of engagement sometimes will not be necessary unless there is a crisis to manage or a brand advocate is found.

Overall, these steps are very important for a brand when trying to keep up with their customers and audience. Is there anything you would add to this?

Let us know with a comment below.


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