Hello everyone, we hope you all have had a great week and ready for the long weekend ahead of us, it should be a rather great one, what do you think?
It is Easter once again except this year there is something a little different happening, more brands are taking advantage of this occasion to please their customers and increase popularity.
Let’s take Tesco as an example, this Easter they have launched the #FindTheEggs Social Media Campaign where people use Google streetview to find eggs in whatever location they choose.
There are many prizes to be won but the one being used most to advertise the campaign is free chocolate, question is, is this a good way to get the campaign going?
It is still early stages therefore we won’t know how successful this campaign will be until it’s over. However, until now it has not generated much activity but as the day progresses it may become more popular.
Have you come across this campaign yet? What did you think of it?