It has been a long time since we have been watching the fast movement within the Social Media world and throughout we have seen many ups and many downs.
Here in the DGC we take many aspects into consideration when conducting a detailed analysis, sometimes you may simply want to find out who is saying negative things about you and where they are saying it. Others, you may simply want to see who loves your brand and is saying wonders about it.
No matter which you pick them both will have to be conducted the same way. The results however, will be very different and what you choose to do with them is what will count in the end.
We look at the negative results as opportunities to improve a service and sometimes as a way to learn something new about how to deal with customers and how to resolve issues that most of the times are rather simple to resolve.
As a brand, how would you use Social Media to resolve customer complaints, engage with your community and track any possible opportunities? Would you carry out the normal day-to-day activity or would you continuously monitor for specific mentions?