Good morning everyone, we hope you’re all doing well and ready for another busy day. We sure are.
Yesterday we paid close attention to a particular hashtag that was trending on Twitter, it was a perfect example of how quickly a simple tweet can go global.
The hashtag in question is #ReplaceMovieTitlesWithPope, we are sure some of you either participated in it or simply saw it develop.
This of course has a business perspective, many brands have failed to achieve a positive reaction from a hashtag, at least as positive as the hashtag above obtained. Waitrose is a great example of this with their #WaitroseReasons campaign.
So, as a brand, how do you ensure your efforts wont turn against you? The answers will vary, everyone will have a different idea of how to do this but we believe that the best way to ensure a hashtag doesn’t go wrong is to extensively plan the campaign and know when to deploy it and to monitor its progress in its early stages to ensure that if something indeed goes wrong it can be contained in time avoiding a massive PR blunder.
Below is the activity of yesterday’s hashtag, this is how quickly it can go viral and with so many mentions, seeing it from a business perspective, it would be dangerous.