Good morning to you all, we hope you’re all doing well and ready for another day and weekend. This week has gone exceptionally quick, don’t you think?
Today we will be discussing strategies and how they may help move a business forward towards success.
First of all, what do you understand about a strategy? Do you have any in place at the moment?
Many brands have had successful campaigns but others struggled to get the wanted attention or had the attention but for the wrong reasons.
In order for this not to happen, brands need to know what their audiences in the different platforms like to see, for example, if it is determined that fans tend to comment more often on a status update then the brand should focus mainly on this, it is proven that people like seeing photos as well but depending on the community this may not be the case.
Lets use hashtags as an example, last year there were many that were successful, some for positive reasons and other for negative reasons. Take #sandy as an example, this hashtag was used when the Sandy Superstorm hit the United States. This Is an example of a hashtag that connected millions on Twitter, another example is the hashtags used during the US Elections which were the most popular in the whole of 2012.
Knowing what your community likes to see is the first step to succeeding in reaching the right audience with your material and to actually putting the right material together.
Below are the comparisons of the 3 most used hashtags for both events (Sandy Superstorm and US Election). What do you think, is it as big as you expected it to be?