Hello everyone, we hope you are all doing well and ready for another busy day ahead. The weekend is looming once more.
Yesterday we spoke about why it is important to be professional while being present in Social Media, we hope you found the article useful to your efforts.
Today we will speak about how the power is shifting away from phone calls and emails to Social Media, more and more as time goes by.
Whereas a couple of years ago there wasn’t really much worry about what people were posting about, today it is essential to keep up to date with what people are saying, especially on Twitter.
Many businesses focus more on Facebook to look out for complaints or any type of damaging mentions about their brands, however, Twitter needs as much focus as any other network, if not more.
It is easy to focus solely on Facebook and other networks simply for the fact that there is more freedom to express emotions when writing, especially when there are no limits to how much one can write. Twitter has a limit but even though this is the case, as seen nowadays, much can be said in 140 characters.
Will all brands be able to keep up with the shift of power of will they succumb?
What do you think?