Facebook Advertising

Good morning everyone, we hope you are all well and ready for another day, only one day left until the weekend now.

Yesterday we spoke about the power of Social Media and how businesses are adapting the way communication is shifting away from the traditional channels.

Today we will speak about advertising on Facebook and the main topic will be whether it can be done after being absent from it for a long time.

Chevrolet has announced that they will begin advertising on Facebook again after a whole year of not doing it at all, question is, will it work?

Surely they do have the community present in their Facebook page but generating content that is not advertising oriented for a whole year can be a major setback for them. It sure is something to keep an eye out for, how their community will react to their advertising efforts.

We shall follow their progress and see how they fare in this new-ish world that they are about to step into.

What are your thoughts on this? Do you think they will succeed and find little resistance or will they be victim of public backlash?

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2 thoughts on “Facebook Advertising

  1. I think a company with the history and reputation of Chevrolet will be fine after taking a year out. I don’t think the same could be said for a small business.
    People will always have interest in massive companies and even if a few people create a backlash the new potential customers will outweigh them in the long run.

    • Thank you for the comment. That is an interesting point, I guess we wont really know how well they will do until they actually start doing it. And since they havent really announced when that will take place then the wait may be quite long.

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