Yahoo & Tumblr

Good morning everyone, we hope you are all doing well and ready for another busy day ahead!

Today we will be talking about yesterday’s news of Yahoo buying Tumblr and the varied opinions surrounding it.

The news were a bit unexpected and after seeing everyone’s opinions it is hard to judge whether Yahoo has made a good or bad decision. This is a great example of how the Social Media backlash can severely take a toll on a business’s move.

We took a look at the activity caused on various social channels and it is staggering, thousands of discussions are still taking place about this topic and the opinions are not as positive as they could be.

What do you think of it?

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Social Media Improvements

Hello everyone!!

How are you all doing today?

Today we are resuming our discussions after a long busy period and we will begin with improvements, everyone makes them every now and then.

In Social Media it is essential to explore and try new things, almost as progressing through a life cycle! In this context that would mean trying new platforms to reach your audiences!

As a brand, we have done that quite a lot and just today we have started our own Facebook page and have to say, it is exciting!! Feel free to drop by and take a look, you can find us on CCA DGC.

Moving forward, the ever changing world of customer communication requires change and as seen in the last couple of months, this can mean almost anything. For unlucky brands this will come in the shape of complaints!

Has any of you experienced the need to implement change? If so, what was the reason for it?

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To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.

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