Good morning everyone, we hope you are all doing well and ready for another busy day. Yesterday we spoke about the benefits of having Google+ and what it has that Facebook doesn’t.
Today we will speak about one of the least popular social networks that businesses don’t seem to be very attracted to but that could hide a lot of potential.
This network is Pinterest, it only has (for now) the ability to post photos, a bit like Instagram but it can become a very useful tool if used properly.
At the moment there aren’t many businesses who have taken full advantage of the benefits Pinterest offers. We have to say, this platform isn’t for everyone as not every business will find it easy to produce images to share with their communities.
However, there are enough brands that would benefit from this service, brands that rely heavily on advertising or that provide media services. It is proven that people like to see images, especially when coming from a brand and providing your community with occasional photos of what you do or even events you hold demonstrates human essence behind the brand which takes away the presence often seen as robotic.
Have many of you used Pinterest? If so, what do you think of it? Do you agree that businesses are missing out on a great resource?