Here in the DGC we often see how organisations struggle to keep up with the ever demanding world of Social Media, we know it first hand as we were once one of those brands taking a first step into the Social Media world.
On a daily basis we look at how various brands are handling their mentions on the social web and how they could improve their approach to the whole aspect of having customers openly speaking about them in the rather open realm of Social Media.
During our analyses we have found good and bad examples of how Social Media is done, a very good example is Samsung, with high engagement levels across all social platforms they provide great customer service as well as quick resolution to small issues.
A bad example is, believe it or not, Apple Inc. They only have one Facebook page with a couple of million likes but not much activity going on. Apple is very popular, yes, but when it comes to the business world, if you’re not able to keep up with your competitors in all scales then eventually there will be damage.
Here is a small analysis of Apple and what people are saying about them on the Social Web as well as a chart (From Mashable.com) demonstrating the top 10 engagers in the social web.
We have looked at mentions only coming from the UK with a date range of 5 months. As shown, there is a significant amount of activity, many negative mentions being sent out by customers which are not resolved as there is no one monitoring the activity taking place.
We have only focused on Twitter for the moment as it is the easiest way for customers to share opinions in this current day and age.
Do you think Apple can go on much longer without taking their first step into Social Media?