To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.

Image

Advertisements

Strategies

Good morning to you all, we hope you’re all doing well and ready for another day and weekend. This week has gone exceptionally quick, don’t you think?

Today we will be discussing strategies and how they may help move a business forward towards success.

First of all, what do you understand about a strategy? Do you have any in place at the moment?

Many brands have had successful campaigns but others struggled to get the wanted attention or had the attention but for the wrong reasons.

In order for this not to happen, brands need to know what their audiences in the different platforms like to see, for example, if it is determined that fans tend to comment more often on a status update then the brand should focus mainly on this, it is proven that people like seeing photos as well but depending on the community this may not be the case.

Lets use hashtags as an example, last year there were many that were successful, some for positive reasons and other for negative reasons. Take #sandy as an example, this hashtag was used when the Sandy Superstorm hit the United States. This Is an example of a hashtag that connected millions on Twitter, another example is the hashtags used during the US Elections which were the most popular in the whole of 2012.

Knowing what your community likes to see is the first step to succeeding in reaching the right audience with your material and to actually putting the right material together.

Below are the comparisons of the 3 most used hashtags for both events (Sandy Superstorm and US Election). What do you think, is it as big as you expected it to be?

Image

Image

When Hashtags go viral.

Good morning everyone, we hope you’re all doing well and ready for another busy day. We sure are.

Yesterday we paid close attention to a particular hashtag that was trending on Twitter, it was a perfect example of how quickly a simple tweet can go global.

The hashtag in question is #ReplaceMovieTitlesWithPope, we are sure some of you either participated in it or simply saw it develop.

This of course has a business perspective, many brands have failed to achieve a positive reaction from a hashtag, at least as positive as the hashtag above obtained. Waitrose is a great example of this with their #WaitroseReasons campaign.

So, as a brand, how do you ensure your efforts wont turn against you? The answers will vary, everyone will have a different idea of how to do this but we believe that the best way to ensure a hashtag doesn’t go wrong is to extensively plan the campaign and know when to deploy it and to monitor its progress in its early stages to ensure that if something indeed goes wrong it can be contained in time avoiding a massive PR blunder.

Below is the activity of yesterday’s hashtag, this is how quickly it can go viral and with so many mentions, seeing it from a business perspective, it would be dangerous.

Image