To Hashtag or not to Hashtag?

Good morning everyone, we hope you’re all doing well and ready for the weekend as once again it is right around the corner.

Today we will be discussing Hashtags and why you should use them, taking into account that everyone on the social web uses hashtags to some extent.

A hashtag can help your business stand out from the crowd, brands tend to use unique hashtags which attract the attention of the crowd in turn making it go viral but this doesn’t always work, sometimes hashtags are not even noticed, this mostly because this little symbol is used to widely by the general public and brands alike.

So how do you make your hashtag stand out? Firstly, it is no small feat to have a hashtag go viral, a lot of background work must be done before this can happen. Your community must be engaged with your material as they are the ones who will hold the power to engage with the hashtag itself.

But let’s say you have a very active community that engages with your material, all that needs to be done is choose a unique hashtag, one that will mean something to someone enough to make them share it. Appealing to the public’s emotions is the trick here as if the crowd can relate to the purpose of the hashtag they are more likely to share it with their fans.

What are your thoughts on the above? Have you had a hashtag go viral yet? What did you do that caused it?

Come join the discussion on Twitter at @CCADGC with the hashtag #Viral.