Social Tone

Good morning everyone, it is finally Friday and the weekend is right around the corner now. What are your plans for this weekend?

Today we will speak about tone of voice in the social sphere and how it affects any efforts to reach the desired audiences.

Social Media is all about communication, without this important component there is no success to be found or popularity to be gained.

It is always advisable to begin your social media efforts by engaging as much as possible when opportunities arise but the most advisable thing is to keep this going once the goal is achieved, especially if a business is being promoted. Potential and current customers will not appreciate being left alone with their queries and responses ignored.

The secret to making sure this doesn’t happen is to always be up to date with what is happening in your community and participate where applicable, the outcome of these engagements will be very positive and will increase your exposure.

Do you engage regularly with your community? If so, do you find it successful and helpful to reach your goals?

Customers and Social Media

In Social Media, a brand only has one thing in mind most of the time: “How do we grab the attention of potential new customers?” and “How do we keep our current customers happy?”

Knowing what your customers think about your brand is not hard to find but how does a brand resolve the issues that are arising without silencing their customers and making them feel mistreated?

With such a high percentage of the world’s population being present in Social Media it is a tough task to in any way attempt to control the sentiment of these mentions. Most brands already have some sort of plan in place to deal with negative mentions but most of them do not do anything about the positive ones.

Negative mentions do not make up the whole of the social sphere, in fact, there is a very high volume of positive mentions which can be used to the advantage of a brand. We took the time to see what people are saying about the new Iphone 5 and we found that the number of negatives and positives are relatively close which can be good and bad.

However, the main issue is that neither the negatives nor the positives have been dealt with which unfortunately may have resulted in loss of customers for Apple.

Below is 4 mentions, 2 negative and 2 positive, the main detail is that the positives are great and they could be used to build brand advocacy, something that Apple may need now seeing Samsung is stepping up and taking Apples long acclaimed title.

Automated Social Media

Hello everyone, we hope you are all well and ready for another busy day ahead. We sure are on this side!

Yesterday we spoke about thinking before tweeting, first and foremost, thank you all who have commented and reblogged the post, it is much appreciated. We hope you have found the content relevant to you but the journey doesn’t end yet, there is plenty more in Social Media to speak about like today’s topic, automating activity in Social Media, good or bad? What do you think?

There are many aspects of Social Media that can become disastrous if not done right, automating material is one of them. Do you ever receive a message immediately after you follow someone? Does it ask you to take a look at their product or like a specific page? Yes, that’s right, it’s most likely this message has been automated to be sent to every single new follower.

Now, this is a great strategy as it saves a lot of time but does it really work? And how do you measure its effectiveness?

There are so many services available online that allow users to automate material but they do not offer any way of monitoring how effective it is, at least not for free so how do you track it without having to spend a fortune? For general users it is a great idea to use free services like bit.ly to monitor your links, if there isn’t any links in the message then it may be a good idea to include them as it allows for easier tracking.

Overall, automating is extremely helpful and it can increase your coverage tenfold but one has to make sure the right material is being shared as if you share a tweet about an onion when your audience speaks only of potatoes then there will be a problem.

What do you think of the above? Do you use these services? Let us know or join the discussion on Twitter by using the hashtag #AutoTweet

Growth in Social Media

Hello everyone, we hope you are all doing well and ready for the last day of the week, that’s right, the weekend starts very soon!!

Yesterday we spoke about Chevrolet returning to Facebook advertising after being away from it for a while year and whether they will be successful at it or not. Thank you for all your answers and likes, we hope you found the article interesting.

Today we will discuss the growth of social media and how it is impacting the sectors in which it is used.

While there are still a handful of businesses that are not benefiting from social media, there are plenty who have adopted it. Some do it well while others are still finding their way around it. It is during this journey of discovery that a business will realise the potential (hopefully).

Going back to when the first social network was created, in 1997, when users began being able to create personal profiles and add friends to their profiles. This would be a milestone in social networking and looking at where everything stands today we have to say, what an improvement!

Today, social networking has evolved into a whole new level, into the business level. Users no longer use networks simply to communicate with family and friends but also to speak about or to brands and as it has been seen over the last couple of months, this can be both great and disastrous.

Overall, social media has created an opportunity to make up for another area that lacks a little bit of something and now the real test will be, whether it will be used to its full capability.

What do you think?

Facebook Advertising

Good morning everyone, we hope you are all well and ready for another day, only one day left until the weekend now.

Yesterday we spoke about the power of Social Media and how businesses are adapting the way communication is shifting away from the traditional channels.

Today we will speak about advertising on Facebook and the main topic will be whether it can be done after being absent from it for a long time.

Chevrolet has announced that they will begin advertising on Facebook again after a whole year of not doing it at all, question is, will it work?

Surely they do have the community present in their Facebook page but generating content that is not advertising oriented for a whole year can be a major setback for them. It sure is something to keep an eye out for, how their community will react to their advertising efforts.

We shall follow their progress and see how they fare in this new-ish world that they are about to step into.

What are your thoughts on this? Do you think they will succeed and find little resistance or will they be victim of public backlash?

Social Media Power

Hello everyone, we hope you are all doing well and ready for another busy day ahead. The weekend is looming once more.

Yesterday we spoke about why it is important to be professional while being present in Social Media, we hope you found the article useful to your efforts.

Today we will speak about how the power is shifting away from phone calls and emails to Social Media, more and more as time goes by.

Whereas a couple of years ago there wasn’t really much worry about what people were posting about, today it is essential to keep up to date with what people are saying, especially on Twitter.

Many businesses focus more on Facebook to look out for complaints or any type of damaging mentions about their brands, however, Twitter needs as much focus as any other network, if not more.

It is easy to focus solely on Facebook and other networks simply for the fact that there is more freedom to express emotions when writing, especially when there are no limits to how much one can write. Twitter has a limit but even though this is the case, as seen nowadays, much can be said in 140 characters.

Will all brands be able to keep up with the shift of power of will they succumb?

What do you think?

Professionalism and Social Media

Hello everyone, we hope you are all doing well and that this week has started well for all of you.

Last week we focused on various aspects of Social Media and why they are important to be taken into consideration when putting a strategy together for a business.

Today we will speak about why it is important to be professional on whatever social network your business is present on, many say that a business has to act according to the social network being used but professionalism should be a priority in all of them.

Firstly, audiences are very varied on every social network available to us which means that communication has to be appropriate to avoid any difficulties like reaching the desired audiences and getting the right type of responses from them.

As a brand sharing their services and products with their communities on the social world, the way in which this is communicated across is vital. The audience listening will react more positively to it if it is being said in a humane yet professional manner rather than speaking to the community the same way friends talk to each other.

Finally, one other important factor that links directly to professionalism is trust. People are more likely to trust a brand that has a professional yet friendly tone of voice rather than one who seems unprofessional and disorganised.

What are your thoughts on the above? Do you agree?

Networks

Good morning everyone, we hope you are all doing well and ready for another busy day. Yesterday we spoke about the benefits of having Google+ and what it has that Facebook doesn’t.

Today we will speak about one of the least popular social networks that businesses don’t seem to be very attracted to but that could hide a lot of potential.

This network is Pinterest, it only has (for now) the ability to post photos, a bit like Instagram but it can become a very useful tool if used properly.

At the moment there aren’t many businesses who have taken full advantage of the benefits Pinterest offers. We have to say, this platform isn’t for everyone as not every business will find it easy to produce images to share with their communities.

However, there are enough brands that would benefit from this service, brands that rely heavily on advertising or that provide media services. It is proven that people like to see images, especially when coming from a brand and providing your community with occasional photos of what you do or even events you hold demonstrates human essence behind the brand which takes away the presence often seen as robotic.

Have many of you used Pinterest? If so, what do you think of it? Do you agree that businesses are missing out on a great resource?

War of the networks

Hello everyone, we hope you are all doing well and ready for another day in this busy world. Did you find yesterday’s article interesting? Is there something you would like to add to it?

Today we will be speaking about two social networks that are in a sense very similar but also very different.

Facebook and Google+, while Facebook is very popular among the general public and businesses because of its simplicity when it comes to posting material and connecting with other users it has its weaknesses when compared to Google+.

One of those weaknesses has to be how people connect, without confirmation one could simply remain with a list of 0 friends while on Google+ it is a simple as adding someone to a circle. Facebook is also used for advertising, some pay for it while other simply post a status hoping that it will reach their desired audiences. This is simplified on Google+ with Hangouts, a great feature one can use to connect with the public without having to spend money at all.

Facebook is a great platform for the general public to communicate to their families and friends as well as brands but when it comes to doing business, Google+ seems to have the upper hand. Do you agree with us?

Take a look at the infographic we found online today and let us know what you think, your opinions count so share them with us.

Twitter Advertising

Good morning, how are you all doing today? We hope you’ve all had a great weekend and Easter, it is time to get back to work.

Today we will be speaking about paid advertising on Twitter, most of us have not yet explored this function which leads us to wonder how effective it really is.

While most people choose to advertise by tweeting in specific times of the day to reach the maximum audience, others choose to simply target their audience directly with tags and links. The real question here is: which of them works best?

Going back to the paid advertising, taking into account all the people promoting services but not having a business behind them to back them up, paying to advertise can be a real tricky affair. As all of us see on a daily basis, this is very real, there are millions of people using Twitter to promote their products or services and the percentage of those who either do it right or are actually reaping the rewards is likely to be high which leads back to the original question. Should one really pay to advertise on Twitter?

What are your thoughts on this? Have you experienced success while advertising on Twitter?